wild brain
creactivity.

brain genius training program

I want my brain to be able to push his limits every day.
I take care of him like a world-class athlete takes care of his award-bringer body.

You can use this program to expand
and leverage your genius:

I want my brain to be able to push his limits every day.
I take care of him like a world-class athlete takes care of his award-bringer body.

You can use this program to expand
and leverage your genius.

Brain Workout

Creativity works like a muscle.

The harder and more consistently it is used, the more it grows, and the easier it becomes to find great ideas. Every day, 20 to 30 minutes after a meal*, take something you need an idea for and make your brain find at least ten ideas instead of one. Once it become easy, increase this number by five.

No one can overestimate the creative fluency this routine brings.

*More on that in "Brain Refueling".

Brain Growth

History, sciences, cultures, technology… We should always keep some time to soak everything we're curious about.
Learning keeps our brains entertained, sharpened, and allows them to deepen the field of possible ideas - it's all about connecting different things to each other.

P.S.
Personally, even though it's not always possible, I tend to avoid marketing and business books everyone reads and focus on the unknown or old ones; it's all about keeping my perspective and my creativity differents.

Brain Refueling

Our brain is the organ that consumes most of our energy (it uses a LOT of glucose).


If you feel a little low, maybe anxious, stressed, with difficulties to think clearly and efficiently - or just want to be at your best to take a decision or find an idea? Eat a healthy meal or snack and wait for 20 to 30 minutes - it's the time our body needs to craft some glucose from what we ate.

In general, make sure to fuel him enough throughout the day by eating sufficiently - like a professional athlete would make sure to eat enough protein to gain or maintain mass. If you're skipping breakfast, reconsider this habit. Investing three minutes to eat a banana and a yogurt is a profitable move.

Brain Breath

Allow your brain some space to breathe:

Exercising, achieving chores, simple manual tasks, other no-brainy things - and especially doing nothing - allow our brains to express themselves and let the ideas flow.

Neuroscientists call that the "default mode." Among other benefits, they discovered we couldn't be more intellectually and creatively efficient than when our brain is in this state.

But we can't activate it if we keep him busy all day long with work or our smartphone.


So keep that in mind: as long as your job requires efficient thinking and creativity, doing nothing is VERY productive.

Brain Massage

When you exercise a lot, you risk getting sore the next day - and being unable to perform at 100%. It's the same with our brains.


So at the end of each day, I untie mine's thoughts with a nice brain massage. The core concept is to write down what he's thinking right now. It allows to take a step back, make some order, and recalibrate his focus on what matters. It's essential for brains naturally functionning via divergent thinking - a highly creative way of thinking that also leads to high overwhelm and scattering.

Brain Recovery

How could someone have a top-performing brain if he doesn't have a great sleep quality?


I sleep at least eight hours a night at consistent hours. I track my sleep quality with an adapted cardiac sensor and use an algorithm to uncover what habits improve or harm my sleep. When needed, I adjust my circadian rhythm with melatonin intakes.


But no one needs to do all of that. Getting sufficient sleep is enough to make a big difference in your brain's daily performance.

Now that you're aware I'm deranged, it's time to talk about...

what my brain delivers

Analyzing funnels, metrics, copy, conversion locations...

...And whatever I need to identify the most improvable and profitable points - where it makes the most sense to focus my brain first to quickly and easily leverage additional growth: lead conversion, buying frequency, churn rate, sales page copy, top-of-funnel marketing...

Coming Up with Outside-The-Box Ideas.

...That require the least resources (time and money) possible to implement while bringing good to astonishing growth. I ensure that none of them exceed the capabilities and resources of a given client's team, while accounting the fact that they already have a lot to do.

Crafting Virality Factors.

Making a product go viral is one of the best ways to grow faster than ever, whether you have a big advertising budget or not. Nevertheless, there's a tricky part: finding the viral factors. I would lie if I'd say that my brain nails it every time, but this is one of his favorite tasks.

Fixing the Work of a So-called Marketing Agency.

I’m sick of hearing about pricey marketing agencies that delivered « normal » results – barely enough to survive. But sometimes, it’s possible to generate out-of-the-norm results just by refining and using a part of their work in a different way. Sometimes.

Testing Other Top-of-Funnel Approaches.

If I don't see anything that would bring major improvements in existing top-of-funnel approaches - and if it's where my focus would be the most profitable - we work on testing and building some new ones.

Bringing New Top-of-Funnel Approaches.

As there are always new ways to capture traffic, it isn't rare to omit some of them that are incredibly profitables until everyone uses them. I keep myself aware of these new tools and trends to share the ones that could significantly impact my clients' business growth.

Improving Marketing Positioning.

We tend to stay between the lines, afraid to be different. It's a human trait: being accepted by our peers was a matter of survival. So, if you're not afraid of how your uniqueness will be perceived, it means you aren't showing it enough to stand out from the crowd. I ensure my clients wave and leverage their originality as much as possible.

Uncovering Hidden Emotions and Behaviors.

It's impossible to overestimate the value that some conversations can bring to a business. Simple phrases overheard from customers have led to the most successful ads ever made. Getting a market to confide in me is one of the first things I do to come up with highly-profitable ideas and copy.

Discovering Better Hooks and CTA.

Ads leads, landing pages USP, blogposts titles, sales pages headlines... Those minors and risk-less modifications lead to more profits at the end of the year thanks to just a few hours of implementation (and a lot of hard thinking and marketing research, but I'm in charge of it).

Attracting Attention With Unconventional Approaches.

By "unconventional," I don't mean unethical or controversial. I mean unusual and off the book.


Novelty makes humans attentive - it triggers noradrenaline secretion. But we don't profit enough from this trait. We unconsciously tend to follow existing paths rather than venture into the unknown by trying new things, where undiscovered treasures await the audacious.

Which way will you go?

Understanding the Right Product Improvements.
(And the many time-wasting ones)

There's no great marketing without a great product. But you may have notice that listening to your market and customers could end up wasting time adding features that will not improve sales, churn rate, or customer satisfaction. I ensure that my clients are building the product their market will pay for - not the one people think they want. 

Breaking Through New Ceilings.

...With, among other things, a marketing approach tailored to the next state of awareness and/or sophistication. Let your competitors fight each other for market crumbs. Outsmart them by discovering new pieces of the pie you can stuff your growth with.

Bringing New Perspective and Solutions.

...To some situations and problems troubling my clients day and night. Like a lack of funds, a dangerous competitor, a vital contract ending… You name it. I don’t let anyone down and use my network if necessary. There's always a solution.

Writing Unconventional and Memorable Ads Copy.

...That hooks, captivates, converts, and makes a market fall in love with a brand and product.
I love writing ads so much it's not uncommon for my clients to get a new script from me even though they didn't ask for it. I can't help it.

...And many other things.

Each client's face different needs and situations that nobody encountered before.
As long as it requires deep thinking, creativity and marketing experience, I'm in.

Do you know what's best? 


All of that doesn't cost my clients a dime until it pays off.

I'm only paid with a part of the additional profits I've brought. There is no money up front, no retainer, no hidden costs or clauses.

There is a good reason I work this way.


My brain and creativity perform at their best when they don't feel constrained. This kind of contract is perfect for them and for my clients:

 -  They're sure I do everything to maximize their profits (it maximizes mine).
 -  They don't need to unlock a new budget to pay me as I only get a part of the measurable profits I've brought.
 -  They don't risk paying for someone who will not - or barely - bring them the expected results even after endless back-and-forth revisions.


There's only one downside.
I need to carefully select my clients to ensure I will not waste my brain's time:

My clients' Fast Growth Personality.

I can't spend my time proposing ideas, copy and improvements that I only get paid for when they are implemented and produce results if I can't trust my clients' abilities to act and grow fast.

Here's their "business personality", without which I would never have accepted to work with them: 



  • They act quickly rather than hesitate for fear of making mistakes. They know it's part of the game and they play it well.
  • They are able to reconsider their previous and cherished ideas that could have a negative impact on their growth.
  • They deal with uncertainty and fear of failure. It's impossible to discover the genius ideas that will skyrocket a business by being afraid to try things inducing a risk of failure.
  • They enjoy trying new and unconventional things, even scary ones.

I ensure whoever want to profit from my brain match this business personality by asking trick questions on our first call.


By the way, here's...